Darren Huston : Challenges in Travel Booking 2016

One of the Priceline Group’s issues is its name. As much as officials of the parent company appreciate the legacy of its namesake Priceline.com and its longtime TV point man William Shatner, they cringe whenever journalists and pundits associate the Group, which also includes Booking.com, Agoda, Kayak, OpenTable and several other brands, with the Negotiator.

Stars of the current Priceline.com advertising campaign, William Shatner and Kaley Cuoco. REUTERS/Priceline.com

As Priceline Group CEO Darren Huston told me in November: “What an asset [Priceline.com and Shatner], but on the other hand it’s a little bit of baggage for us because we’re the Priceline Group. Every time I do an interview, they show a picture of William Shatner. We’re just so much more than that. I hope people start to learn that. I love our legacy namesake business, but look, we’ve got OpenTable, Booking.com, Kayak. We’re now listed as one of the best companies to work for in the Internet segment in Fortune. That’s quite an achievement because people still don’t really know who we are.”

Read full story @ https://skift.com/2016/02/01/challenges-in-travel-booking-2016-booking-com-needs-to-steal-expedias-thunder/

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