Sterling Media - Global Strategy and Integrated Communications Services

Sterling Media is a full service international marketing, public relations and corporate communications agency. Sterling Media’s experience spans across a wide variety of sectors and mainstream markets from creative arts to corporate and medical in the UK and overseas. They have formed strong links with global media organizations. The company says is counted as UK’s top 150 PR and corporate communications firm. It has largely contributed in popularizing Indian cinema in the UK. Aishwarya Rai and Shilpa Shetty are few of the names of many international clients it manages. Sterling Media provides complete tailor made solutions package in marketing, brand management, PR, advertising, online or events campaign.

Natasha Mudhar, Sterling Media, CEO and MD known for her contribution in the field of brand management, marketing, public relations, advertising, online and events. Born into a very cultured, Sikh family, Natasha Mudhar enjoys dance forms like Indian classical and Latin, with an obsession for learning new things. Natasha enjoys raising the share of voice and mind for diverse communities within the media, promoting International/ Ethnic events, issues and interests that were once perceived as niche to a wider mainstream and international audience.

At IIFL, Natasha Mudhar says, “We primarily set up the Entertainment Fund to encompass the marketing, production, finance and distribution of a broad spectrum of entertainment verticals such as films, TV, theatre and the arts as well as entertainment based events.”

Company Vision

Sterling Media vision is to further expand their international footprint and to continue their work in not only being content suppliers but also owners through an amalgamation of services and specialisms.

One of the key differentiators is understanding an international and niche psyche - whether it’s an India based client needs to reach an audience in Singapore or the UK government the UK Russian community. Also, Sterling are fluent in a broad range of client sectors and do not niche themselves in the services they offer or the industries they market to.

Sterling Media in India

The Indian government in recent months has faced several accusations pertaining to transparency and corruption, the key defining attributes of any democratic society. For any government across the globe, I think before addressing the branding or ‘marketing’ aspects, it is important to be consistent, transparent and engage communities. At, Sterling Media we are great believers of not merely asserting our client’s value or greatness but to also demonstrate this. So once you have clarified and confirmed your core you then need to build an honest connect with the target audience.